Directions Hair Dye - Plum

Celebrate your inner rainbow! La Riche Directions hair dye allows you to create any colorful hairstyle you want. Directions Hair Dye is a semi-permanent hair dye that's extremely gentle for your hair. Each color is vibrant and intense and will add a serious amount of color to your hair. Directions hair coloring is available in lots of different colors and comes in a plastic tub with 100 ml contents. Not tested on animals!

How to use:

• Wash your hair with a mild, Ph neutral shampoo
• Use a bit of oil or Vaseline around your hair line
• Apply Directions with a tint brush
• Comb Directions through your hair, until slightly frothy
• Allow to set for at least 30 minutes, then rinse thoroughly

Tips:

• Directions will give a brighter and longer lasting result on bleached hair
• Prevent colorful fingers and fingernails! Use gloves
• Want to get absolute maximum results? Wrap your hair in cling film and leave the dye in for a couple of hours
• Directions colors can be blended to get the perfect, custom shade. Go crazy!
• Use the white toner to create lighter shades
• Create your own color conditioner by adding a bit of your favorite shade to a standard conditioner