The perfect base for your hair color with Pre Colour Shampoo by La Riché Directions! This Pre Colour Shampoo makes your hair super clean, has just the right pH balance and helps to get an even and intense color result. The Pre Colour Shampoo strips your hair of any conditioner or styling product remains and gives your hair the ideal pH balance for your semi-permanent hair dye. Simply massage a bit of Directions Pre Colour shampoo onto your scalp, allow it to set for a little while and thoroughly rinse your hair. Your hair is now ready for that awesome Directions Hair Dye color! For optimal color protection, use Directions Colour Protecting Shampoo and Colour Protecting Conditioner.

• Contents: 250 ml
• The perfect pH balance for your Directions Hair Dye
• Strips off conditioner and styling product remains
• Not tested on animals!
• Easy to rinse off